Zhoi works as a creative director. His sense of aesthetics was forged by his upbringing in two cultures, Europe and Asia, modernity and tradition. His works mirror his outstanding creativity, a creativity that does not follow trends but expresses its very own ideas and visions. He sees himself as a craftsman creating art by means of timeless elegance.
Having worked for numerous prestigious magazines, advertisings agencies and clients, Zhoi has won various awards by Lead Awards and the Art Director’s Club. His 12+ years of experience includes collaborations with some of the industry´s most celebrated image/film makers. He is Jury Member at Le Book.